Client Portfolio
Spanning industries including IT, communications infrastructure, biotech, and government research, Kari Nogle Ink's 30+ clients benefit from compelling copy in a variety of media.
Client summaries and a few sample projects are below.
Air-Trak
Annasoft
Archcad Group
Autobahn
_Consulting Group Cal-Prop
Color Partnership
CUBIC
HM Electronics
Kasai Consulting
Kreiss Johnson
_Technologies
Mass Spectra
Netlist
Network Catalyst
Neuron Data
NiteRider
OPTIS
The Oxford Group
PINT
Polestar
Quality Systems
_Integrated Corp.
RJ Watkins & Co
Roncone _Orthodontics
SAIC
Simpact
SoundCast
StatRad
Strategic Data _Systems
Technology _Integration Group
Telmar Network _Technology
Triniti
Vibro-Acoustic
_Sciences
Air-Trak
Kari Nogle Ink developed the messaging for Air-Trak’s website, corporate brochure, data sheets, and other marketing vehicles for several years, elevating and positioning the company as a top-tier Sprint partner. Air-Trak is a software developer and manufacturer of GPS tracking and communications systems.
Data sheetAnnasoft A resource for OEMs in the development of Microsoft-compatible embedded products, Annasoft utilized Kari Nogle Ink's copywriting to incorporate two newly acquired companies into their website and to create a capabilities brochure.
Brochure excerpt
Archcad Group Outside of the technology arena, Kari Nogle Ink successfully created copy for the corporate brochure of an interior design and space-planning firm.
Brochure excerpt
Autobahn Consulting Group
In addition to writing Autobahn’s website and collateral, Kari Nogle Ink was the copywriter for the clients of Autobahn Consulting Group, a premier management consulting firm for early- to mid-stage technology companies in Southern California.
WebsiteCal-PropKari Nogle Ink brought sophistication to the website and collateral of the Cal-Prop property management firm in San Diego.
www.cal-prop.comColor PartnershipIn less than two months, Kari Nogle Ink executed all marketing for the launch of CP’s color-matching software, including the company’s first major trade show presence, brochure, website, advertising, and packaging.
Product packagingCUBICIt was an interesting copy challenge to meld this ad’s creative visual concept with the message of Cubic’s radio communications, surveillance, and direction-finding equipment—under a one-hour deadline!
AdvertisementHM ElectronicsKari Nogle Ink updated the HME website with dynamic, benefits-oriented copy. HME markets communication, timer, and security systems to fast-food and retail customers.
www.hme.comKasai ConsultingWriting the copy for the company’s first significant Internet presence and a range of support materials such as white papers, Kari Nogle Ink helped position Kasai Consulting as the leader in environmental, health, and safety (EHS) solutions to biotech firms in Southern California.
www.kasai-consulting.comWhite paperKreiss Johnson Technologies
Providing software that automates data analysis for utility companies, KJT utilized Kari Nogle Ink copywriting services to bring market-directed focus to the copy of their website, brochures, press releases, white papers, e-newsletters, and prospectus.
www.kjt.come-NewsletterMass SpectraKari Nogle Ink’s corporate brochure and website copy helped Mass Spectra broaden the focus of their company from mass spectrometry specialist to comprehensive laboratory automation services provider.
NetlistKari Nogle Ink repositioned and revitalized the website copy of Netlist, the leading provider of high-performance memory subsystems to OEMs such as Apple, Dell, HP, and IBM.
www.netlist.com
Network Catalyst
Leveraging experience in systems integration and networking, Kari Nogle Ink created the copy for Network Catalyst’s website, corporate brochure, and a series of data sheets.
Data sheetNeuron DataAs part of a cooperative marketing program with IBM, Kari Nogle Ink generated the brochure copy for this expert-based, business-rules software company.
Brochure excerpt
NiteRiderThe industry leader in action sports lighting, NiteRider used Kari Nogle Ink’s services to overhaul their corporate and off-road websites as well as user guides for their entire product line.
OPTIS
The world leader in the realistic simulation and perception of light in computer-aided design, OPTIS utilized Kari Nogle Ink to bring much needed clarity and power to their website messaging
.
www.optis-world.com
The Oxford GroupFor over twelve years Kari Nogle Ink has been the primary copywriter for The Oxford Group, a full-service advertising, graphic design, Internet, and multimedia firm known for its creative approaches, technology marketing expertise, and award-winning design.
PINTPowell Internet (PINT) is a nationally recognized web development firm, which utilizes Kari Nogle Ink’s website copywriting for technology clients, such as Strategic Data Systems and HME.
www.pint.comPolestar
Kari Nogle Ink positioned Polestar’s physician office laboratories as the industry leader with powerful website and brochure copy.
www.polestarlabs.comQuality Systems Integrated Corporation
Kari Nogle Ink helped reposition Quality Systems as an innovator in custom electronics manufacturing services with a new website and brochures for their commercial and government markets.
BrochureRJ Watkins & CompanyKari Nogle Ink was hired to bring professionalism to the website of RJ Watkins, an executive recruiting consulting firm.
www.rjwatkins.comRoncone Orthodontics InternationalIn a persuasive brochure, Kari Nogle Ink convinces orthodontists to exchange part ownership of their practice for the practice management services of Roncone Orthodontics International.
Brochure excerptSAICFor five years Kari Nogle Ink "translated" dozens of highly complex scientific research papers into interesting articles for the quarterly magazine of Science Applications International Corporation, the largest employee-owned research and engineering company in the U.S.
SAIC Magazine two-article spread
Simpact
As Simpact’s marketing communications coordinator in the late 80's, Kari Nogle was responsible for an annual budget of $500,000 and implemented all collateral, a large-scale trade show program, direct mail, advertising, and press releases. During her three-year tenure, the annual sales of Simpact, a data communications and systems integration company, climbed from three to thirty million. A marketing accomplishment of note: the below brochure, which intentionally paralleled Digital Equipment Corporation's collateral format, resulted in the minicomputer giant adopting the Simpact product into its own line.
Brochure excerpt SoundCastIn this multimedia presentation used at the point of purchase, SoundCast needed to clearly and dynamically describe product benefits and operation. SoundCast broadcasts music wirelessly between stereos and iPods, MP3 players, and other music sources.
StatRadStatRad’s updated website differentiates their teleradiology services by communicating the company’s non-competitive, radiology-friendly approach. Brochures market StatRad’s comprehensive services as a provider within California and as a partner to radiology groups outside of California.
Brochure Strategic Data SystemsStrategic Data Systems continues to be one of Inc 500's fastest growing information technology providers in the country. Leveraging a background in IT and networking, Kari Nogle Ink created all the content for Strategic Data Systems’ website with virtually no direction from the client. Kari Nogle Ink also created the product name and wrote the website and collateral copy for the launch of SDS’ first product, ViewPoint—a low-cost indoor location tracking system.
www.sdatasystems.comViewPoint websiteTechnology Integration Group
Kari Nogle Ink applied significant experience in networking and systems integration to write the copy for TIG’s corporate brochure with virtually no input from the client.
Brochure excerptTelmar Network Technology Kari Nogle Ink created the copy for a comprehensive capabilities brochure for Telmar Network Technology, provider of equipment and services for the telecommunications industry.
Brochure excerptTriniti
With a sophisticated brochure and a series of data sheets, Triniti’s enterprise application integration capabilities were brought to life by Kari Nogle Ink.
Data sheet excerptVibro-Acoustic SciencesA developer of software for noise and vibration design, VASci utilized Kari Nogle Ink's copywriting to increase the readership of an article to be published in the British trade journal,
Testing Technology International.