Kari Nogle Ink

Spanning industries including IT, communications, life sciences, and government research,
Kari Nogle Ink's 30+ clients benefit from compelling copy in a variety of media. Client summaries and a few project excerpts are below.

Air-Trak
Alpha Mechanical
Annasoft
Archcad Group
Autobahn     _Consulting Group Cal-Prop
Color Partnership
CUBIC
HM Electronics
Kasai Consulting
Kreiss Johnson _Technologies
Lansing  _Companies
Mass Spectra

Netlist
Network Catalyst
Neuron Data
NiteRider
OPTIS
The Oxford Group
PINT
Polestar
Quality Systems
_Integrated Corp.
RJ Watkins & Co
Roncone _Orthodontics
SAIC
Simpact
SoundCast
StatRad
SteepRock
Strategic Data _Systems
Technology _Integration Group
Telmar Network _Technology
Triniti
Vibro-Acoustic
_Sciences

Air-Trak
Kari Nogle Ink developed the messaging for Air-Trak’s website, corporate brochure, data sheets, and other marketing vehicles for several years, positioning the company as a top-tier Sprint partner. Air-Trak is a software developer and manufacturer of GPS tracking and communications systems.

Data sheet

Alpha Mechanical
Alpha Mechanical's statement of qualifications (SOQ) now reflects the company's position as a top-tier provider of HVAC, plumbing, process piping, and energy retrofit solutions for hundreds of large, complex facilities throughout Southern California.

Annasoft
A resource for OEMs in the development of Microsoft-compatible embedded products, Annasoft utilized Kari Nogle Ink's copywriting to incorporate two newly acquired companies into their website and to create a capabilities brochure.

Brochure excerpt

Archcad Group
Outside of the technology arena, Kari Nogle Ink successfully created copy for the corporate brochure of an interior design and space-planning firm.
Brochure excerpt

Autobahn Consulting Group
In addition to writing Autobahn’s website and collateral, Kari Nogle Ink was the copywriter for the clients of Autobahn Consulting Group, a premier management consulting firm for early- to mid-stage technology companies in Southern California.

Website

Cal-Prop
Kari Nogle Ink brought sophistication to the website and collateral of the Cal-Prop property management firm in San Diego.

Website

Color Partnership
In less than two months, Kari Nogle Ink executed all marketing for the launch of CP’s color-matching software, including the company’s first major trade show presence, brochure, website, advertising, and packaging.

Product packaging

CUBIC
It was an interesting copy challenge to meld this ad’s creative visual concept with the message of Cubic’s radio communications, surveillance, and direction-finding equipment—under a one-hour deadline!

Advertisement

HM Electronics
Kari Nogle Ink updated the HME website with dynamic, benefits-oriented copy. HME markets communication, timer, and security systems to fast-food and retail customers.

Website

Kasai Consulting
Writing the copy for the company’s first significant Internet presence and a range of support materials such as white papers, Kari Nogle Ink helped position Kasai Consulting as the leader in environmental, health, and safety (EHS) solutions to biotech firms in Southern California.

Website
White paper

Kreiss Johnson Technologies
Providing software that automates data analysis for utility companies, KJT utilized Kari Nogle Ink copywriting services to bring market-directed focus to the copy of their website, brochures, press releases, white papers, e-newsletters, and prospectus.

Website
e-Newsletter

Lansing Companies
Lansing Companies' new website and brochure rise to their level of leadership in the land development industry.
Mass Spectra
Kari Nogle Ink’s corporate brochure and website copy helped Mass Spectra broaden the focus of their company from mass spectrometry specialist to comprehensive laboratory automation services provider.

 

Network Catalyst
Leveraging experience in systems integration and networking, Kari Nogle Ink created the copy for Network Catalyst’s website, corporate brochure, and a series of data sheets.

Data sheet

Neuron Data
As part of a cooperative marketing program with IBM, Kari Nogle Ink generated the brochure copy for this expert-based, business-rules software company.

Brochure excerpt

NiteRider
The industry leader in action sports lighting, NiteRider used Kari Nogle Ink’s services to overhaul their corporate and off-road websites as well as user guides for their entire product line.

OPTIS
The world leader in the realistic simulation and perception of light in computer-aided design, OPTIS utilized Kari Nogle Ink to bring much needed clarity and persuasiveness to their website messaging.
Website

The Oxford Group
For over thirteen years Kari Nogle Ink has been the primary copywriter for The Oxford Group, a full-service advertising, graphic design, Internet, and multimedia firm known for its technology marketing expertise, creative approaches, and award-winning design.

Powell Internet (PINT)
PINT is a nationally recognized web development firm, which utilizes Kari Nogle Ink’s website copywriting for technology clients, such as Strategic Data Systems and HME.

Polestar
Kari Nogle Ink positioned Polestar’s physician office laboratories as the industry leader with powerful website and brochure copy.

Website

Quality Systems Integrated Corporation
Kari Nogle Ink helped reposition Quality Systems as an innovator in custom electronics manufacturing services with a new website and brochures for their commercial and government markets.
Brochure

RJ Watkins & Company
Kari Nogle Ink was hired to bring professionalism to the website of RJ Watkins, an executive recruiting consulting firm.

Website

Roncone Orthodontics International
In a persuasive brochure, Kari Nogle Ink convinces orthodontists to exchange part ownership of their practice for the practice management services of Roncone Orthodontics International.
Brochure excerpt

SAIC
For five years Kari Nogle Ink "translated" dozens of highly complex scientific research papers into interesting articles for the quarterly magazine of Science Applications International Corporation, the largest employee-owned research and engineering company in the U.S.
SAIC Magazine two-article spread

Simpact
As Simpact’s marketing communications coordinator in the late 80's, Kari Nogle was responsible for an annual budget of $500,000 and implemented all collateral, a large-scale trade show program, direct mail, advertising, and press releases. During her three-year tenure, the annual sales of Simpact, a data communications and systems integration company, climbed from three to thirty million. A marketing accomplishment of note: the below brochure, which intentionally paralleled Digital Equipment Corporation's collateral format, resulted in the minicomputer giant adopting the Simpact product into its own line.

Brochure excerpt

SoundCast
In this multimedia presentation used at the point of purchase, SoundCast needed to clearly and dynamically describe product benefits and operation. SoundCast broadcasts music wirelessly between stereos and iPods, MP3 players, and other music sources.

StatRad
StatRad’s updated website differentiates their teleradiology services by communicating the company’s non-competitive, radiology-friendly approach. Brochures market StatRad’s comprehensive services as a provider within California and as a partner to radiology groups outside of California.

Brochure

SteepRock
SteepRock provides pharmaceutical and biotech companies with software as a service (SaaS) to manage corporate interaction with the network of health care professionals who influence product adoption. Their website was dated and very unclear in explaining their solution, until we transformed it.
SteepRock website

Strategic Data Systems
Strategic Data Systems continues to be one of Inc 500's fastest growing information technology  providers in the country. Leveraging a background in IT and networking, Kari Nogle Ink created all the content for Strategic Data Systems’ website with virtually no direction from the client. Kari Nogle Ink also created the product name and wrote the website and collateral copy for the launch of SDS’ first product, ViewPoint—a low-cost indoor location tracking system.

SDS Website
ViewPoint website

Technology Integration Group
Kari Nogle Ink applied significant experience in networking and systems integration to write the copy for TIG’s corporate brochure with virtually no input from the client.

Brochure excerpt

Telmar Network Technology
Kari Nogle Ink created the copy for a comprehensive capabilities brochure for Telmar Network Technology, provider of equipment and services for the telecommunications industry.
Brochure excerpt

Triniti
With a sophisticated brochure and a series of data sheets, Triniti’s enterprise application integration capabilities were brought to life by Kari Nogle Ink.

Data sheet excerpt

Vibro-Acoustic Sciences
A developer of software for noise and vibration design, VASci utilized Kari Nogle Ink's copywriting to increase the readership of an article to be published in the British trade journal, Testing Technology International.