Frequently Asked Questions
Why should you hire a professional copywriter?While no one else knows more about your company than you do, your intimate perspective can actually work against you in communicating your message. In-house messaging tends to become staid and cryptic. A professional writer from outside your firm brings fresh ideas and the objectivity necessary to clearly recognize and communicate the benefits of your product. What’s more, by specializing in technology marketing copy, Kari Nogle Ink has honed the craft and executes projects effectively and efficiently—saving you time and money.
How is Kari Nogle Ink unique among copywriting services?
Kari Nogle combines an engineering degree with over two decades of marketing communications and copywriting experience in the technology industry. Having written marketing copy on a broad range of technology applications—from data communications to nuclear fusion—Nogle is able to rapidly grasp the complexities of your product or service, distill the key messages, and create dynamic copy that will motivate your prospects.
Are our clients limited to Southern California?
Actually Kari Nogle Ink’s most distant client is in Israel. Phone calls and e-mails are highly productive and lack of face-to-face contact is not an impediment.
Why should you outsource copywriting?
Outsourcing is the most cost effective way to handle specialized tasks such as copywriting, in particular the specialized copy needed by technology clients. By outsourcing to a freelance copywriter, you avoid overhead costs and only pay for time on the job. You'll also complete projects rapidly with professional results.
Does Kari Nogle Ink charge hourly or by the project?
Whichever you prefer. Kari Nogle Ink can estimate a total project cost or can charge hourly for the time dedicated to your project. The current hourly rate is $75 per hour. An upfront deposit of 50% of the project estimate is required from first-time clients.